5 things you need to keep in mind before posting an ad on Facebook

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Advertising is one of the most essential parts of a business that allows you to create brand awareness, convey your brand message, promote your products and services, attract customers, enhance leads etc. And with the evolution of social media platforms, advertising has gained a new feather to accomplish different types of business goals.

Facebook is one such social media platform which is being used by more than 1 billion users and the number is increasing day by day. This social media platform is not just a platform for social interaction; it has lots more to do. And for the business owners, it is a great space to advertise their products and services. Facebook advertising allows you to promote your products and services with the help of custom ads which appears on the news feed or right column of your target audiences’ Facebook account.

If you’re the one who have not experienced the benefits of advertising on Facebook, you can do it now. However, there are certain things which need to be taken into consideration before you post an ad on Facebook.

Here, they go –

Determine your goals: Before you advertise on Facebook, it is very necessary to have a clear understanding of what you want to achieve with it. Just because it is relatively easy and affordable, don’t jump into it. You need to have a clear view about your goals—whether you want to create brand awareness, attract new customers, want more visits to your website, have better conversions etc. Be particular what your goals are, and make your move, then only you can make this online marketing successful.

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Identify your target audience: With billions of people using Facebook, it is very essential for your business to identify your target audiences. You can take advantage of advanced targeting features of Facebook to identify your target audience. Based on demographic, location and interest, you can specify your potential audience and reach them easily. It is better to focus on niche than reaching lots of people with different interests.

Make use of Facebook’s promotional tools: In order to make best use of Facebook advertising, you should be aware of all the available promotional tools and how to use them. You can use tools such as ‘Promote Your Page’, ‘Call to Action’ etc. As each tool has different benefit, it depends totally on your advertising goal which tool will be more beneficial for your business.

Make rotating ads: In order to make your Facebook advertising campaign effective, you should make sure to create more than one ad based on the same goal and same target audience, and keep them rotating. Otherwise, people will get bored of it and stop clicking on your ads. And when you find the ad that have lowest click through rate (CTR), you can delete the ad as it will not be useful further.

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Know you budget: You need to know your budget before you start advertising on Facebook. It is not necessary to spend lots of money in order to achieve meaningful results. You can get better results without spending much when you plan out a proper strategy to roll your advertising campaign.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

How many Ad Design types do you know?

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With different types of methods to get your brand message conveyed to your potential audience, advertising has come a long way in the promotion scenario. This is a great way to let people know the benefits of your products and services, create brand awareness, generate leads etc. But do you know that these benefits can be achieved with the help of different types of advertising and different ad design?

Here are some of the most popular ad designs which are used by advertisers these days to achieve their advertising goals:

Text Ads: One of the common is form of marketing communications, text ads are used by advertisers to promote their products and services on Google platform. This is a great way to promote your business in front of your target audience and attract new customers, and drive them to your company’s website.You can create on own ads easily and choose your targeting options so that you can reach the right audience and get high-quality leads. Text ads allows you to set your own budget and costs of control with the help of PPC (Pay per Click) or CPM (Cost per Impression).

Display Ads: Display ads are graphical representation which can be used in different types of formats to promote one’s brand on website.  Using such ads, you can deliver your brand message easily to your website visitors.With the help of technology offered by Google, you can determine which display ads are going to get you more money on a page-by-page basis. Here are the available formats of the display ad from which you can choose the right one—

  • Button (125 x 125)
  • Small square (200 x 200)
  • Square (200 x 250)
  • Banner (468 x 40)
  • Vertical banner (120 x 240)
  • Large mobile banner (320 x 100)
  • Small rectangle (180 x 150)
  • Vertical rectangle (240 x 400)
  • Inline rectangle (300 x 250)
  • Mobile leaderboard (320 x 50)
  • Leaderboard (728 x 90)
  • Large leaderboard (970 x 90)
  • Skyscraper (120 x 600)
  • Wide skyscraper (160 x 600)
  • Half page (300 x 600)
  • Portrait (300 x 1050)
  • Billboard (970 x 250)

Infographics: Infographics are representation of information in a graphic format that simplifies presentation of huge data and makes it easily understandable so that the message gets communicated easily. This popular form of content marketing should be visually appealing and engaging so that messages reach to the target audience quickly.

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Video Ads: Video ads refer to advertisements that contain video in it. Such type of ads can appear on AdSense site. If you want to advertise video ads, you can buy video inventory which are based on impressions or clicks. And in order to display video ads on your web pages, you have to choose a supported ad format and customize your display options according to your requirement.

There are three types of available video ads formats:

  • Linear video ads: These types of ads can be played before, during or after the video content is seen by the user.
  • Non-linear video ads: In this format, the ad gets played along with the video content so that viewer can see the ad while viewing the video content.
  • Companion ads: In this type of video ads, text ads, rich media, display ads accompany with the ad.

Following are the available sizes of video ads:

  • Square (250 x 250)
  • Small square (200 x 200)
  • Rectangle (300 x 250)
  • Large rectangle (336 x 280)
  • Wide skyscraper (160 x 600)
  • Skyscraper (120 x 600)
  • Leaderboard (728 x 90)

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!

Tips for posting Ads in Yahoo

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With billions of searches happening each month, yahoo is one of the most used search engines from which advertisers get a higher conversion rates from the users. Yahoo advertising allows you to reach your target audience, enhance brand awareness and allows better online reach. No matter how big or small your business is, it offers you a cost-effective method of advertising.

But before you jump into posting ads in yahoo, you need to do the following things:

  • The very first thing you have to do is create a Yahoo advertising account.
  • Then log in to Yahoo marketing solutions.
  • You need to select the target market for your advertisement along with the time zone.
  • You can choose keywords relevant to your business; you can add up to 50 keywords or keyword phrases.
  • You need to specify the limitation of daily spending and maximum bid.
  • Then you can create the ad which will be displayed to your potential audience. The maximum character you can include in the title is 15 and in body description is 38.
  • Review the ad properly if everything is correct and then activate it by entering all the billing information.

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Have questions? You can drop us a few lines at: info@revalsys.com

For more information, you can reach us at: www.revalsys.com.

Revalsys Technologies, creates possibilities by providing end-to-end IT solutions for different types of technological needs and challenges. With the most talented and dedicated pool of designers and developers, we work on diverse solutions like Business Process Consulting, Web Designing, Custom Application Development, Hosting Services, Network Security Management and Digital Marketing. Are you a start-up company still trying to conceptualize your ideas or a larger enterprise looking for big-sized robust solutions? We help you to expand your business opportunities and reach your visions with our expertise ability to deliver the best-in-class services.

Looking forward to hearing from you!